You’ve come a long way, baby. The old advertising motto that targeted women who thought of themselves as liberated in the 1970s came with no small measure of irony, since the point of the ad was to get women hooked on Virginia Slims cigarettes. Jessica Gavora sees a similar kind of irony in the Barack Obama campaign’s rollout of “Julia,” their composite woman who lives her 67-year life under the beneficence of the Obama presidency. Gavora argues that Obama wants to create not just a nanny state but a Hubby State, in which women marry the federal government — a far from liberating existence:
“The Life of Julia,” the Obama campaign’s new interactive Web ad, follows a cartoon everywoman, Julia, through the milestones of a middle-class American life: education, work, motherhood, retirement. One milestone is pointedly missing: marriage.
But, then again, why should Julia get married? She doesn’t need to. Like a growing number of single women with children, Julia is married to the state.
Nowhere is this more apparent than in this rather creepy slide from the Life of Julia presentation:
Note that there is no mention of a husband, or even a father, biological or involved. In the entire slide series, Julia never gets married, and indeed except for one single reference to having sex, is never shown as being with a man at all. Her son shows up in just one slide, and is never mentioned again after the slide shows Julia handing Zachary off to the Nanny State:
